Athlete Spotlight

Author: Dennis Yu

  • How We Set Up Claude to Build Finn Addy’s Personal Brand Site

    I sat down with Finn Addy to walk him through setting up Claude to manage his personal brand site.

    Finn is a professional dunker who goes by One Foot Disciple. He is from Canada and has been building a following on Instagram and YouTube through his dunking content.

    We ran our AI audit on Finn, and his authority score came back higher than almost everyone at Dunk Camp. That is because he already had a lot of positive mentions, raw content on Instagram, and podcast appearances with Dylan Haugen and me.

    The problem was none of it was organized. It was scattered across platforms with no cohesive picture of who he is.

    Claude built the site in three minutes

    So I had Claude build his personal brand site on Dunker Spotlight. I talked to it for three minutes. I said build this site, feature him on Dunker Spotlight, pass him juice from the interviews he has done with Dylan and me. And Claude went and did it.

    It built the site, wrote an article about what it did, and sent Finn an email with setup instructions.

    I did not log into Gmail. I did not type the email. Claude figured out his email address, attached the audit PDF, and sent it. Finn said that is crazy. I agreed.

    How to set up Claude yourself

    Then I showed him how to take it from here. Download the Claude app on your computer and your phone. Not the webpage. The actual app. Pay for the twenty dollar plan. Install the skill packs. Upload the audit PDF we gave you. And then just start talking to it.

    You do not type at it like Google. You talk to it like a team member. You say hey Claude, go to this page, grab all the skills, install everything, and when you are done come back and tell me what you did. And it does it.

    Finn said this seems easier than it should be. It is easy. We built it for half the folks at Dunk Camp. I sat on the benches the whole week while dunkers came up to me and we set them up one by one.

    Agents are not chatbots

    The big difference now is that AI tools are agents, not chatbots. They do stuff instead of just talking. They can take over your computer and do all kinds of things. Buy stuff, book tickets, send emails, build websites. It is not sci-fi. It is literally my personal assistant.

    We have video editing tools that we have used for a long time, and now I just tell Claude to log in and do it.

    Here is what you need to do

    Configure Claude, pay for the plan, have the app on your computer, download the skills, upload the PDF. Now you can start literally talking to it.

    You learn how to talk to it. If you treat it like Google and type at it like a box, you are not going to get much. You are not unlocking the power.

    Jack Allard said it best. If you play around with it, it just gets easier and easier. It can be intimidating the first five minutes, and then the more you look at it, the more you get used to it. It literally just builds your website. You can talk to it and tell it what you want, and it does all the work.

    If you get stuck, reach out to us or ask Claude. Claude is the best starting point.

  • How Athlete Spotlight Turns Clips Into Sponsor-Ready Articles

    How Athlete Spotlight Turns Clips Into Sponsor-Ready Articles

    Content repurposing

    How Athlete Spotlight Turns Clips Into Sponsor-Ready Articles

    Most athletes already have content. The problem is that the content is trapped inside social feeds, camera rolls, or group chats. A clip may get views for 48 hours, then disappear from the search record.

    Athlete Spotlight changes the job of each clip. A dunk session, training set, tournament run, NIL activation, podcast clip, or coach shout-out becomes part of a searchable story on the athlete’s own site.

    The workflow

    • Collect: handles, videos, photos, stats, awards, mentions, and the story behind each proof point.
    • Organize: sort the proof into topic-wheel categories such as performance, sponsorship, training, and media.
    • Publish: write articles that explain why the clip matters, embed the source, and link to related pages.
    • Structure: add schema and entity links so Google and AI systems understand the athlete.

    Why sponsors care

    Sponsors do not only buy reach. They buy trust, fit, consistency, and proof that the athlete can tell a story. Articles make that proof easier to evaluate.

    See the package

  • Why Athletes Need an Entity Home Before Sponsors Search Their Name

    Why Athletes Need an Entity Home Before Sponsors Search Their Name

    Entity search

    Why Athletes Need an Entity Home Before Sponsors Search Their Name

    If an athlete is doing well on social media but has no web presence, Google and AI tools have to guess. They may find old profiles, random clips, duplicate names, or nothing useful at all.

    An entity home fixes that. It is the athlete’s canonical page: who they are, what sport they play, where they appear online, what proof they have, and why a sponsor or coach should care.

    What belongs on an entity home

    • Full name, sport, location, and role.
    • Social profiles and the correct sameAs links.
    • Stats, awards, league selections, competition results, and media mentions.
    • Articles that explain the athlete’s journey and best proof.
    • FAQ and schema that make the page machine-readable.

    That is why Athlete Spotlight starts with the website instead of treating it as an afterthought. The site is the hub the rest of the athlete’s content points back to.

    Start your entity home

  • Cam Hazzard Is the Athlete Spotlight Lighthouse

    Cam Hazzard Is the Athlete Spotlight Lighthouse

    Case study

    Cam Hazzard Is the Athlete Spotlight Lighthouse

    Cam Hazzard shows exactly why Athlete Spotlight exists. He has real athletic proof: pro dunking, a 50-inch verified vertical, a signature 360 under both legs, and selection into Shaq’s DunkMan League. The opportunity is making that proof easy for sponsors, fans, media, and search engines to understand.

    His personal brand site at CamHazzard.com already does the first job: it gives Cam one source of truth. Athlete Spotlight takes that same model and packages it for athletes who have the clips but not the organized web presence.

    The lesson for athletes

    A sponsor should not have to scroll through months of posts to understand who you are. Your site should collect the clips, stats, social proof, story, and links into one structured entity home.

    The feed creates attention. The website turns attention into authority.

    What Athlete Spotlight adds

    We collect the athlete’s content, build the site, publish articles from real clips and conversations, connect social profiles, and add schema so Google and AI systems can read the athlete correctly.

    Claim your Athlete Spotlight