About Athlete Spotlight
We make athletes findable. Here’s who’s behind it.
Athlete Spotlight grew out of Dunker Spotlight — a sport where elite athletes have massive clips and weak web presence. We built the system that fixes that, and we run it for $30 a month.
100M+ video views
Cam Hazzard — figurehead. Pro dunker, DUNKMAN League Group A winner.
Where this started
Dunker Spotlight proved it. Athlete Spotlight scales it.
Dunker Spotlight came first. Pro dunkers had proof everywhere and ownership nowhere. We built their sites, wired the entity schema, and proved the model.
Athlete Spotlight brings that same operating system to every sport: provision the site, organize the proof, publish useful content, wire the entity, keep improving it week after week.
You don’t need to become a webmaster. Keep training, keep filming, keep feeding the system. See everything included →
- Dunker SpotlightThe proving ground: a sport with huge clips and weak web presence. dunkerspotlight.com
- The Spotlight networkThe same system runs Local Service Spotlight for local businesses. localservicespotlight.com
- Athlete SpotlightEvery sport. Your own domain, your site, your proof — built and maintained for $30/month.
Who’s behind it
Three builders. A small ops team. No middlemen.
Dennis Yu
Founder of BlitzMetrics. Built Local Service Spotlight and the Spotlight network. Former Yahoo! search engineer.
blitzmetrics.com →Cam Hazzard
DUNKMAN League Group A winner, competing in the World Championship in Atlanta on Aug 25. 100M+ video views. Also a 4.0 accounting student.
camhazzard.com →Cam is an Athlete Spotlight partner and earns revenue when members join.
Dylan Haugen
Pro dunker and content creator. Co-founded Local Service Spotlight and hosts the Dunk Talks podcast.
dylan-haugen.com →Plus a small ops team that keeps every member site running — hosting, maintenance, and the weekly reports.
The philosophy
Proof over polish. Entity first. Content that compounds.
Proof over polish
Real clips, real stats, real mentions. The design supports the evidence instead of covering for weak proof. We don’t invent any of it — no fake press, no bought followers.
Entity first
Every member site is wired with entity schema so Google and AI systems can identify the athlete and connect their platforms. Findable beats pretty.
Compounding content
Every clip, interview, contest, and win becomes an article that stacks. The weekly AI report tells you what ranked and what to add next.
Become an AI builder like Cam and Dylan.
Cam and Dylan don’t just get sites built for them. They run their own brands with Claude and our skill packs — audits, content, weekly reports. Any member can do the same, free.
Cam is an Athlete Spotlight partner and earns revenue when members join.
Set up ClaudeWhat you learn to run:
✓ Brand audits on your own name
✓ Content repurposing from your clips
✓ Weekly reports on what’s working
We build this in the open. Watch us ship →
Next step
See what a recruiter finds when they Google you.
Run the free audit: a live Google scan, a grade across six dimensions, and three sample sites built from your photos. Takes about a minute. Costs nothing.
No contracts. Cancel anytime. The site, hosting, content, schema, and weekly AI report are all in the $30.