Why we built this
When your moment hits, something has to catch it.
Every year, a young athlete blows up for one week. Clips everywhere. Strangers sharing your name. Then people Google you. If nothing is there, the moment evaporates. We built Athlete Spotlight so your moment has somewhere to land.
The problem
A viral week has an expiration date.
The clip takes off
Views pile up. Follows spike. For one week, you are everywhere.
People search your name
Recruiters. Sponsors. Journalists. They don’t DM you. They Google you.
They find scraps, or nothing
No site. No story. No contact path. The feed moves on, and the week is gone.
Attention was never the problem. Storage is.
Cam’s story
It happened to Cam. His website caught it.
Cam Hazzard is a pro dunker. DUNKMAN League Group A winner. An accounting student carrying a 4.0. Over 100 million video views. When his clips exploded, everything landed on a site he owned.
“I had nothing, no personal branding, and all of a sudden I got 120 million views, just in one week, and I’ve gotten so much traffic to my website, which has brought in brand deals and all that stuff. And I’ve had news articles and stuff written about me — which none of that would have been possible without having everything stored in a website.”
Cam Hazzard · Pro dunker · camhazzard.com
Cam pushed us to put this out there because it is genuinely useful for other athletes. He also thinks the same system should work for business owners. He’s right.
of young athletes don’t own their own domain.
The ugly stat
The search happens either way.
When a recruiter or a sponsor Googles your name, there are exactly two outcomes. Social profiles don’t settle it. They’re rented, scattered, and buried. A domain you own is the one result you control.
What we did about it
So we built the machine we wished existed.
It started on Dunker Spotlight, in a sport where elite athletes have massive clips and almost no web presence. The model worked. Athlete Spotlight is the same machine, opened up to every sport.
Audit
Free instant brand audit. Name, sport, socials, one to three photos. We scan Google live and score you. About a minute.
Six dimensions: findability, reach, best content, known-for, trajectory, sponsor-readiness. Run yours free →Site
Your own domain, built and maintained for you. Your audit report includes three cinematic sample sites made from your photos.
See live member sites →Content engine
Your clips and posts become searchable articles, wired with entity schema so Google and AI understand who you are.
What’s included →Weekly reports
A weekly AI report: what got found, what changed, what to do next. Analytics wiring is rolling out on every member site.
See the roadmap →The price
Why a flat $30.
Agents take a percentage of what you earn. We never will. Athletes usually have the least money and the most riding on being found. So the price is flat and honest: $30 a month, cancel anytime.
Your $30 covers
- ✓ Your own domain and personal brand site, built and maintained for you
- ✓ Content repurposed into articles
- ✓ Entity schema wiring
- ✓ Weekly AI report and ongoing recommendations
- ✓ Hosting
What we never take
- ✕ A cut of your deals. We’re not agents. You keep 100% of what you earn.
- ✕ A long contract. Cancel anytime.
- ✕ Shortcuts. No fake press, no bought followers, no invented stats.
Become an AI builder like Cam and Dylan
Cam and Dylan Haugen don’t just get sites built for them. They use Claude with our skill packs to run their own brands: audits, content, weekly reports. Any member can set up the same system, free.
Start here
Find out what they find.
Run the free audit. A live Google scan, a six-dimension score, three sample sites built from your photos, and a domain check. About a minute. Costs nothing.
No contracts. Cancel anytime. You keep 100% of what you earn.