Blog - Athlete Spotlight

How We Build an Athlete Personal Brand Website

A build walkthrough of an athlete personal brand website: hero, stats, story, schema, Core Web Vitals, and the pages that earn sponsor trust.

The Athlete Spotlight user journey from checkout to live site: intake, domain, build, schema, and delivery, with who does what at each step.

A meta article on syncing PRISM to Dennis Yu’s skill packs, catching drift between an agent’s instructions and his newest thinking.

How we set up Claude to build Finn Addy’s personal brand site, from access and skills to the first published pages.

How positive mentions get collected, verified, and published on athlete sites automatically, so coach quotes and press stay current.

How the weekly AI report was built on the MAA framework, measuring site health and AI visibility without inventing a single number.